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  After reading this chapter, you should be able to:

  LO 1   Explain how to prorate variances to inventories and cost of goods sold.

  LO 2   Use market share variances to evaluate marketing performance.

  LO 3   Use sales mix and quantity variances to evaluate marketing performance.

  LO 4   Evaluate production performance using production mix and yield variances.

  LO 5   Apply the variance analysis model to nonmanufacturing costs.

  LO 6   Determine which variances to investigate.